Communicating outside of academia
11:00am – 1:00pm, 16 June 2022
For the UK Treescapes Programme to ensure continued success and real-world impacts, it is important that we develop strong lines of communication with policymakers, NGOs, businesses and communities. But how do we reach out to these audiences in a way that is useful and can lead to long-term impacts?
In this workshop, we will be exploring different methods of communication, what works and what doesn’t for different audiences and how to be strategic in your communications. You will have the opportunity to workshop your own ideas for communication and engagement activities, and you will hear about some communications success stories to give you food for thought.
Abbie Stone is the Communications and Knowledge Exchange Officer for UK Treescapes. She has over seven years of communications experience working with the Rutherford Appleton Laboratory, the National Physical Laboratory and the Grantham Institute before joining the UK Treescapes Programme. During that time she has gained experience in a broad range of communications activities from dealing with policymakers, liaising with the media and working with the public on collaborative projects.
Alyssa Gilbert is the Director of Policy and Translation at the Grantham Institute for Climate Change and the Environment. Alyssa connects relevant research across the university with policy-makers and businesses. Together with the team at Grantham and academics across Imperial, she delivers outputs for those audiences ranging from briefing papers through to workshops and events. She has expanded these outputs to include digital learning through a Massive Open Online Course on Clean Power, and an Art & Science exhibit, amongst other approaches.
Jessica Allen, Science & Research Projects Manager; Clare Bowen, Director of Programmes, Partnerships and Comms; and Jon Stokes, Director of Trees, Science and Research at the Tree Council. The Tree Council brings everyone together with a shared mission to care for trees and our planet’s future. We inspire and empower organisations, government, communities and individuals with the knowledge and tools to create positive, lasting change at a national and local level.
Who should attend?
This event is for those with involvement in or links to a Future of UK Treescapes project. You do not need to be a communications professional, or have any communications and engagement experience to attend.
Please note this event will be hosted online and may be recorded and made available for those who cannot attend.